# What are rich results?

**Category:** Concept

## TL;DR

Rich results (rich snippets) are the enhanced search listings that show extras — star ratings, FAQs, images, prices, breadcrumbs — instead of a plain blue link. They're powered by structured data, and they win far more attention.

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## What it is

A normal result is a title, URL, and a line of text. A rich result dresses it up with data pulled from your page's structured data: a recipe shows its rating and cook time, a product shows price and stock, an FAQ expands right in the results. Google decides when to show them, based on the structured data you provide and its own quality checks.

## Why it matters

- **More clicks.** A listing with stars and images stands out and earns a bigger share of clicks.
- **More trust.** Ratings, prices, and answers up front signal credibility before the visit.
- **AEO overlap.** The same clean, labeled data that earns rich results also helps AI answer engines quote you confidently.

## How MetaPilot handles it

MetaPilot generates the structured data that makes pages *eligible* for rich results — the right schema.org types per page — and keeps it live and fresh.

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## FAQ

**Does structured data guarantee a rich result?**
No — it makes a page *eligible*. Google still decides what to show, but without it you can't qualify.

**Which pages can get rich results?**
Common ones: products, recipes, reviews, FAQs, how-tos, events, and articles.

**Why did my rich result disappear?**
Often the structured data changed or stopped appearing — see schema liveness.

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## Related

- What is structured data?
- Why FAQs matter for AEO
- What is Answer Engine Optimization (AEO)?