What is Open Graph?

When you paste a link into a chat and a tidy card pops up — image, headline, blurb — that card is built from Open Graph tags. OG is the "trading card" for your link: a handful of tags in the page's <head> (og:title, og:description, og:image, og:type, og:url) that tell platforms exactly how to present it. Without them, each platform guesses — often grabbing the wrong image or a truncated title.

It's invisible on the page itself; it only shapes how the link appears elsewhere. (X/Twitter has its own twitter: card tags, usually derived from the same values.)

• Clicks and trust. A clean preview with the right image and headline gets shared and clicked far more than a bare URL.
• Consistency. You control the image and wording, so your brand looks the same everywhere a link travels.
• No nasty surprises. Without OG, a platform might pull a random logo, an ad, or nothing at all.

Both say "graph," so they get mixed up constantly:

• Open Graph (og: tags) — presentation for humans: how your link looks when shared on social and chat.
• Knowledge graph / schema.org @graph — facts for machines: the entities on your page and how they relate, so engines understand what it's about.

Different jobs, different audiences. MetaPilot generates both.

Alongside structured data, MetaPilot generates accurate Open Graph tags for each page in your sitemap — from the same read of the page — and serves them live at the edge, so your link previews are correct without touching your templates. Connect your sitemap to MetaPilot →