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The building blocks of getting found
Sitemaps, robots.txt, structured data, LLMs, AEO — the terms behind modern search and AI visibility, explained in plain English. No jargon, no assumptions.
What is MetaPilot?
The short version: what MetaPilot does and the problem it solves.
ReadWhat is a sitemap?
The map of your URLs that search and AI engines use to find your pages.
ReadWhat is robots.txt?
The file that tells crawlers — including AI crawlers — where they may go.
ReadWhat are llms.txt and llms-full.txt?
The emerging standard for handing AI assistants a clean map of your site.
ReadWhat is structured data?
Machine-readable facts (schema.org / JSON-LD) that earn rich results and citations.
ReadWhat is a knowledge graph?
Entities and relationships — and why it's not the same as Open Graph.
ReadWhat is Open Graph?
The og: tags that control your link previews on social and chat — and how they differ from the knowledge graph.
ReadWhat is an LLM (and an answer engine)?
Plain-English AI: how ChatGPT, Perplexity, and Gemini read the web.
ReadWhat is Gemini Deep Research?
Google's research agent that reads dozens of sites and writes a cited report. What it does, and how a site becomes one of its sources.
ReadWhat is Answer Engine Optimization (AEO)?
Optimizing so AI answer engines understand and cite you — the AI-era counterpart to SEO.
ReadWhat is GEO (Generative Engine Optimization)?
Being the source an AI cites when it writes an answer — what GEO means, what works, and what's hype.
Read301 vs 302 redirects
Permanent vs temporary redirects — the difference, when to use each, and why it matters for SEO and AI.
ReadWhat is Markdown?
The simple text format AI models parse best — and why llms.txt is written in it.
ReadWhat are rich results?
The enhanced search listings — stars, FAQs, prices — that structured data earns you.
ReadWhy FAQs matter for AEO
How FAQ content and FAQPage markup get you quoted by AI answer engines.
ReadWhy page structure and headings matter
Clean headings and semantic HTML help readers, search, and AI extract your content.
ReadWhy can't AI crawlers see my single-page app?
React, Vue and Svelte sites serve a near-empty shell. What crawlers read instead, and what you can fix without a rewrite.
ReadWhat are long-tail keywords?
Specific, high-intent phrases with less competition — the sweet spot for AI answers.
ReadWhat do impressions, clicks and position mean?
The four numbers on a search report, in plain English, and what a page with impressions but no clicks is telling you.
ReadGEO vs AEO vs SEO
All three compared row by row — what each optimizes for, where the result appears, and how you measure it.
ReadSEO vs AEO
Ranking in links vs being cited in answers — the two-way comparison, the overlap, and why you want both.
ReadWhat is Cloudflare?
The network in front of your site that makes it faster, safer — and lets MetaPilot serve metadata at the edge.
ReadWhat is DNS?
The internet's phone book, and what nameservers have to do with connecting Cloudflare.
ReadHow is metadata served "at the edge"?
How a Cloudflare Worker adds your metadata to every page with no code changes or redeploys.
ReadWhat is MCP (Model Context Protocol)?
The "USB-C for AI tools" — an open standard for connecting AI to data and tools.
ReadReady to put this into practice?
Our step-by-step guides show you how to set each of these up in MetaPilot.